Own Malaysia's Next Big
Restaurant Franchise
800M+
Global Locations
500M+
Stores in China
50M+
Million Bowls/Year
#1
Market Position
The Opportunity
The Malaysian Food Market is Hungry for Something New
Malaysia's F&B industry is booming, but most restaurants struggle with the same problems: intense competition, lack of differentiation, and difficulty building a loyal customer base.
High Competition
Same concepts flooding the market, making it hard to stand out
Lack of Unique Concepts
Customers are looking for exciting new dining experiences
Difficulty Building Loyalty
Without a strong brand, customers easily switch to competitors
100% Halal
JAKIM Certified
Why Choose XiaoYu
The XiaoYu Advantage
We've built a proven system that combines authentic flavors with modern business efficiency — now adapted specifically for the Malaysian market.
Proven Track Record
With 500+ stores across China and 50+ million bowls served annually, our business model has been tested and perfected over years of operation.
First-Mover Advantage
No major Halal sauerkraut fish competitor exists in Malaysia. Be the pioneer in bringing this viral sensation to Malaysian diners.
Strong Brand Power
Award-winning brand with 4.5+ star ratings and viral social media presence. Customers already know and love XiaoYu.
Built for Success
Small Space, Big Profits
Compact Footprint
Only 600-800 sqft needed — lower rent costs, higher profit margins
100% Halal Certified
Complete supply chain adaptation for Malaysian Muslim market
High Repeat Business
Affordable for students, quick for workers, comforting for families
Complete Marketing Support
Seasonal campaigns, social media templates, influencer partnerships
Franchise Support
You're Never Alone
From day one to your grand opening and beyond, we provide comprehensive support to ensure your success.
Site Selection
Expert guidance on choosing the perfect location for maximum foot traffic
Store Design
Complete interior design and setup following brand standards
Staff Training
Comprehensive training program for you and your team
Operations Manual
Detailed SOPs covering every aspect of daily operations
Marketing Support
National campaigns, local marketing guidance, and brand assets
Ongoing Support
Dedicated franchise consultant for continuous guidance
Investment Opportunity
Start Your Restaurant Empire with Confidence
Our franchise model is designed to minimize risk and maximize returns. With a proven system and comprehensive support, you're set up for success from day one.
Investment Range
RM 350,000 - RM 500,000
Franchise fee included
Complete store setup
Initial inventory & equipment
Training & marketing support
18-24
Months to Break Even
5%+
Projected ROI
Simple Process
Your Journey to Ownership
We've streamlined the application process to get you from inquiry to grand opening as smoothly as possible.
1
Submit Application
Fill out our simple franchise application form with your details and preferred territory.
2
Initial Interview
Meet with our franchise team to discuss your goals and assess mutual fit.
3
Financial Review
Review the Franchise Disclosure Document and finalize financial arrangements.
4
Sign & Launch
Sign the franchise agreement and begin your journey to restaurant ownership!
"The Queue Speaks for Itself"
XiaoYu restaurants consistently see long lines of customers eager to experience our signature sauerkraut fish. Our unique flavor profile and Halal certification make us a hit with Malaysian diners of all backgrounds.
4.5+
Star Rating
10M+
Lemon Fish
27
New Stores/2mo
Trusted by Millions
Across 800+ locations worldwide
FAQ
Frequently Asked Questions
What is the total investment required?
The total investment ranges from RM 350,000 to RM 500,000, which includes the franchise fee, store setup, equipment, initial inventory, and training. Exact costs depend on location and store size.
Is XiaoYu Halal certified in Malaysia?
Yes! XiaoYu Malaysia is fully Halal certified by JAKIM. We have adapted our entire supply chain and recipes to meet Halal requirements while maintaining our signature flavors.
What support will I receive as a franchisee?
You'll receive comprehensive support including site selection, store design, staff training, operations manual, marketing support, and ongoing consultation from our dedicated franchise team.
How long does it take to open a store?
From signing the franchise agreement to grand opening, the typical timeline is 3-4 months. This includes site selection, renovation, equipment installation, staff training, and pre-opening marketing.
Do I need restaurant experience?
While restaurant experience is helpful, it's not required. Our comprehensive training program covers everything you need to know. What matters most is your commitment to following our proven system and serving customers with excellence.
Ready to Build Your Restaurant Empire?
Don't miss this opportunity to be part of Malaysia's next big food sensation. Apply now and secure your exclusive territory.